Is Victoria Secret’s Ad ” The Perfect Body” appropriate for young girls or any customers?

1414572890380_wps_1_victoria_secret_perfect_b
Lingerie brand Victoria’s Secret has come under fire for an ‘irresponsible’ advert for their new ‘push up denim range of bras.
Featuring Angels Behati Prinsloo, Lily Aldridge and the face of the brands new perfume Jasmine Tookes, the ad looks much like the many others released by the brand over the years, with the three sculpted abs, gazelle like legs and perfect white teeth smiling out at us.
But what has upset many is the wording used across the poster, which states simply ‘The Perfect Body’.

So strong in fact is the strength of feeling about the wording of the advert that a petition has been launched urging the lingerie brand to take it down.
The campaign on change.org was set up by three students Gabriella Kountourides,Laura Ferris and Frances Black, who spotted the advert in a shopping centre in Leeds
Calling on Victoria’s Secret to ‘apologise for, and amend the irresponsible marketing of your new bra range ‘Body” the campaign states that the ad sends out an ‘unhealthy and damaging message about women’s bodies and how they should be judged’

1414575371661_wps_3_victoria_secret_perfect_b

1414575584294_wps_8_victoria_secret_perfect_b

1414575614972_wps_9_victoria_secret_perfect_b

1414576795796_wps_10_victoria_secret_perfect_b

1414576830288_wps_11_victoria_secret_perfect_b

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s